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A Little Bit About Seth Godin

March 10, 2010
By BS Free Marketing
A Little Bit About Seth Godin

Anyone familiar with marketing is likely to stop and take note when the name Seth Godin is mentioned.  His contributions to the industry have drastically changed the way businesses advertise, helped improve their methods of approach in dealing with customers, and provided new avenues of dealing with our ever-changing world.  From starting his own...
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In Defense of Direct Mail

March 2, 2010
By BS Free Marketing
In Defense of Direct Mail

Direct mail is one of the more under-appreciated forms of advertisement. Often dismissed as junk mail, these mailings can have a much greater impact on customers than some advertisers would assume. Small local businesses can benefit greatly by reaching customers in...
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Marketing Through Children: Recipe for Disaster

February 8, 2010
By BS Free Marketing
Marketing Through Children: Recipe for Disaster

Actors have a maxim – never work with children or animals – they are too unpredictable and you cannot control the reaction or affinity of the audience to them.  The same ought to be applied to the highly paid, marketing and ad men and...
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A Twitter Fan’s Review of Plurk

January 25, 2010
By BS Free Marketing
A Twitter Fan’s Review of Plurk

As soon as I heard the name, “Plurk”, I thought, “Here we go, another Web 2.0 Media site with a daft name!” But then I registered and played around...
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High Risk, High Return Marketing Stunts

January 19, 2010
By BS Free Marketing
High Risk, High Return Marketing Stunts

Business is about taking calculated risks and while some risky stunts have paid huge dividends, just as many have ended with huge losses.  We’re going to take a look...
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Google Likes Twitter & Facebook Links

January 18, 2010
By BS Free Marketing
Google Likes Twitter & Facebook Links

Matt Cutts, of Google fame, addresses links from Twitter and Facebook. Our opinion is a link from a authortative site such as twitter and/or Facebook has value, whether or...
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Don’t Overlook Facebook

December 9, 2009
By BS Free Marketing
Don’t Overlook Facebook

Facebook represents a fantastic opportunity to engage with prospects and customers at zero cost and only the investment of a small amount of time.  Facebook is also an excellent...
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What Can You Do With $50 and One Hour on the Internet to Market Your Business?

November 18, 2009
By BS Free Marketing
What Can You Do With $50 and One Hour on the Internet to Market Your Business?

The answer is you can do quite a lot to market your business on the internet. The reality is you will need to spend more time on the net but...
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World Series Advertising for the Price of Two Seats

November 2, 2009
By BS Free Marketing
World Series Advertising for the Price of Two Seats

Okay, I have to admit this is a creative and cheap way to advertise without paying exorbitant advertising fees for a network television advertisement during the World Series. Look...
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