Anyone familiar with marketing is likely to stop and take note when the name Seth Godin is mentioned. His contributions to the industry have drastically changed the way businesses advertise, helped improve their methods of approach in dealing with customers, and provided new avenues of dealing with our ever-changing world. From starting his own...
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Direct mail is one of the more under-appreciated forms of advertisement. Often dismissed as junk mail, these mailings can have a much greater impact on customers than some advertisers would assume. Small local businesses can benefit greatly by reaching customers in...
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Actors have a maxim – never work with children or animals – they are too unpredictable and you cannot control the reaction or affinity of the audience to them. The same ought to be applied to the highly paid, marketing and ad men and...
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As soon as I heard the name, “Plurk”, I thought, “Here we go, another Web 2.0 Media site with a daft name!” But then I registered and played around...
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Business is about taking calculated risks and while some risky stunts have paid huge dividends, just as many have ended with huge losses. We’re going to take a look...
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Matt Cutts, of Google fame, addresses links from Twitter and Facebook. Our opinion is a link from a authortative site such as twitter and/or Facebook has value, whether or...
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Facebook represents a fantastic opportunity to engage with prospects and customers at zero cost and only the investment of a small amount of time. Facebook is also an excellent...
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The answer is you can do quite a lot to market your business on the internet.
The reality is you will need to spend more time on the net but...
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Okay, I have to admit this is a creative and cheap way to advertise without paying exorbitant advertising fees for a network television advertisement during the World Series. Look...
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