5 Awesome Books about Internet Marketing

Marketing Resources — By bigoak on July 11, 2011 6:21 pm

In today’s fast-paced, technology-centered consumer market, it is an absolute must that your business establish a strong Internet presence. Internet marketing is not an exact science. Fortunately, there are many resources for getting the inside scoop on effective advertising on the web. Start with these five awesome books about Internet marketing.

Books to Help with Internet Marketing

Mastering Online Marketing. This book, by Mitch Meyerson and Mary Eule Scarborough, provides valuable e-commerce information in a step-by-step format that anyone can follow in order to master the world of online marketing. Covering a variety of web marketing techniques, as well as social networking strategies and methods of driving traffic to your website, this manual is a great resource for those needing a comprehensive approach to learning about marketing on the world wide web.

Web Design BASICS. An effective web design is not only pertinent to attracting visitors to your website, but also to converting those visitors to customers. Learn all about basic web design, in a way that even the most inexperienced web user can understand, when you read this book by Todd Stubbs and Karl Barksdale.

Principles of Internet Marketing. Not only does this book, by Ward Hanson, provide an easy to understand framework for understanding and implementing Internet marketing techniques, but it also provides readers with real-life examples of what to do as well as what not to do. A truly comprehensive view into web marketing, this manual is often cited as a required text in many college marketing courses.

Marketing on the Internet. This book, written by Jan Zimmerman and Jerry Yang, contains useful business advice on a variety of web-related topics, including customer service, web design and promotion, and online payment methods.

Permission Marketing. The full title of this book, by Seth Godin and Don Peppers, is Permission Marketing: Turning Strangers into Friends, and Friends into Customers. And the content thoroughly covers exactly that. When you read Permission Marketing, you learn how to market in a way that makes customers want to hear your message.

Internet marketing is the newest frontier when it comes to advertising your business, and it is not just a trend. Put your business marketing on the fast track and keep it relevant by learning as much as you can about the world of web marketing. You don’t have to have a college degree to employ Internet marketing techniques. With some time and effort, anyone can learn how to reach the web-based consumer market, and reading these five books is a great place to start.

 

About the Author:  Holly is a full-time writer and blogger with a passion for internet marketing and web design. She also enjoys writing about health careers and education and is a regular contributor at aboutmedicalbillingandcoding.org.

Related articles

• This Just In, Social Media Marketing And Advertising Works! (frommyexperience.com)
• Can You Utilize Internet Marketing To Generate Long Term Money? (frommyexperience.com)
• Your Questions About Internet Marketing (seanaffiliatemarketing.wordpress.com)
• Internet Marketing Epic Fail (profitonknowledge.com)

Tags: basic web design, don peppers, effective web design, implementing internet marketing, jan zimmerman, karl barksdale, marketing courses, mitch meyerson, networking strategies, paced technology, principles of internet marketing, seth godin, todd stubbs, turning strangers into friends, ward hanson, web design basics