A Little Bit About Seth Godin

Anyone familiar with marketing is likely to stop and take note when the name Seth Godin is mentioned.  His contributions to the industry have drastically changed the way businesses advertise, helped improve their methods of approach in dealing with customers, and provided new avenues of dealing with our ever-changing world.  From starting his own ski club business in high school, Seth Godin has risen to become one of the most highly regarded minds in the marketing world.

Godin is widely credited with expanding and promoting the concept of permission marketing.  In today’s world of email and internet shopping, permission marketing has made giant strides in drawing customers to businesses by putting the potential clients at ease by allowing them to feel more in control of a buying situation.  The concept is relatively simple. The marketer must obtain either explicit or implicit permission to approach a potential client with the means to making a possible purchase.  The upside for the customer being that will not be bombarded by unwanted solicitations, providing them with a sense of control and security when shopping and considering purchases.

Simple, subtle ideas such as this can be found in all of Seth Godin’s works.  He is a highly regarded public speaker, and has written over a dozen best-selling books, including “All Marketers are Liars” and “Unleashing the Ideavirus.”  He is also credited with expanding the marketing dictionary with the terms he has defined to clearly and effortlessly through his work.  In addition to his published works, he also maintains the most successful marketing blog on the internet, sethgodin.typepad.com.

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