Anyone familiar with marketing is likely to stop and take note when the name Seth Godin is mentioned. His contributions to the industry have drastically changed the way businesses advertise, helped improve their methods of approach in dealing with customers, and provided new avenues of dealing with our ever-changing world. From starting his own...
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Direct mail is one of the more under-appreciated forms of advertisement. Often dismissed as junk mail, these mailings can have a much greater impact on customers than some advertisers would assume. Small local businesses can benefit greatly by reaching customers in their surrounding areas without spending the money that is required...
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Actors have a maxim – never work with children or animals – they are too unpredictable and you cannot control the reaction or affinity of the audience to them. The same ought to be applied to the highly paid, marketing and ad men and women who literally work in glass houses! It has taken...
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As soon as I heard the name, “Plurk”, I thought, “Here we go, another Web 2.0 Media site with a daft name!” But then I registered and played around with the site and was immediately impressed. More than the impressive user interface (UI), I appreciated the humor that goes with the site make-up...
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Business is about taking calculated risks and while some risky stunts have paid huge dividends, just as many have ended with huge losses. We’re going to take a look at a couple of bold (and utterly stupid) marketing promotions, though in one instance, we’re going to see how the utterly stupid actually was more...
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Matt Cutts, of Google fame, addresses links from Twitter and Facebook. Our opinion is a link from a authortative site such as twitter and/or Facebook has value, whether or not the link is followed or has the nofollow tag applied. Google is smart enough to understand the weight of a powerful social system such...
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Facebook represents a fantastic opportunity to engage with prospects and customers at zero cost and only the investment of a small amount of time. Facebook is also an excellent networking tool because it attracts more adults than any other networking site and as such, it is very attractive for businesses looking for a target...
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The answer is you can do quite a lot to market your business on the internet.
The reality is you will need to spend more time on the net but not necessarily more money. The reason for this is that so much is available on the internet in terms of resources and huge numbers of...
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Okay, I have to admit this is a creative and cheap way to advertise without paying exorbitant advertising fees for a network television advertisement during the World Series. Look at the picture and you will see that a clever company called KGB (Knowledge Generation Bureau is a human-powered mobile text search and answer service)...
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Believe it or not, those promotional keychains, t-shirts, and coffee mugs that companies give out are part of an $18 billion dollar industry. Promotional products are considered to be a good and inexpensive way to promote brand awareness, though many companies have cut this type of marketing out of their budget because of...
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