Anyone familiar with marketing is likely to stop and take note when the name Seth Godin is mentioned. His contributions to the industry have drastically changed the way businesses advertise, helped improve their methods of approach in dealing with customers, and provided new avenues of dealing with our ever-changing world. From starting his own...
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Direct mail is one of the more under-appreciated forms of advertisement. Often dismissed as junk mail, these mailings can have a much greater impact on customers than some advertisers would assume. Small local businesses can benefit greatly by reaching customers in their surrounding areas without spending the money that is required...
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As soon as I heard the name, “Plurk”, I thought, “Here we go, another Web 2.0 Media site with a daft name!” But then I registered and played around with the site and was immediately impressed. More than the impressive user interface (UI), I appreciated the humor that goes with the site make-up...
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Business is about taking calculated risks and while some risky stunts have paid huge dividends, just as many have ended with huge losses. We’re going to take a look at a couple of bold (and utterly stupid) marketing promotions, though in one instance, we’re going to see how the utterly stupid actually was more...
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Matt Cutts, of Google fame, addresses links from Twitter and Facebook. Our opinion is a link from a authortative site such as twitter and/or Facebook has value, whether or not the link is followed or has the nofollow tag applied. Google is smart enough to understand the weight of a powerful social system such...
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Whether you're starting a business or looking to change your current one, you can appeal to different types of customers based on what factor you choose to emphasize - being cheapest, easiest, or fastest!
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Believe it or not, those promotional keychains, t-shirts, and coffee mugs that companies give out are part of an $18 billion dollar industry. Promotional products are considered to be a good and inexpensive way to promote brand awareness, though many companies have cut this type of marketing out of their budget because of...
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Facebook, like many other websites, saw its beginnings in a dorm room. When a Harvard student decided to take photos from different houses’ “facebook” pages and establish a rating system he got into some big trouble. But what was born is the biggest social networking site in the world.
Following on the heels...
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Marketing isn’t just about pushing your message and promoting your company. It’s about appealing to your audiences in order to motivate them to buy from you or to shape their perception of your business. As such, it’s important to relate to your customers – to discuss their needs, acknowledge their fears, and enable their...
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In the world of marketers, there’s no such thing as a true vocal minority. Why? Because everyone is vocal, we have to be, that’s our job. However, we do have a certain breed of marketer who often mistakes volume for excitement and shock for charm. The result is these self proclaimed marketing gurus who’ve...
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