Business is about taking calculated risks and while some risky stunts have paid huge dividends, just as many have ended with huge losses. We’re going to take a look at a couple of bold (and utterly stupid) marketing promotions, though in one instance, we’re going to see how the utterly stupid actually was more...
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In the world of marketers, there’s no such thing as a true vocal minority. Why? Because everyone is vocal, we have to be, that’s our job. However, we do have a certain breed of marketer who often mistakes volume for excitement and shock for charm. The result is these self proclaimed marketing gurus who’ve...
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