Archive for the ‘Rant’ Category

Ranking in Google is an Earned Privilege, Not a Right

Ranking in Google is an Earned Privilege, Not a Right

Google Rankings are Earned, Not Entitled “If you build it, they will come!”, may be a maxim many follow when creating a website, but the reality comes as a cold, freezing slap across the face for most.  Generating traffic to your site is crucial if it is to provide any meaningful impact on your business [...]

Rant 0 Comments

High Risk, High Return Marketing Stunts

High Risk, High Return Marketing Stunts

Business is about taking calculated risks and while some risky stunts have paid huge dividends, just as many have ended with huge losses.  We’re going to take a look at a couple of bold (and utterly stupid) marketing promotions, though in one instance, we’re going to see how the utterly stupid actually was more intelligent [...]

Marketing Humor, Rant 0 Comments

Taking the Marketing Gloves Off

Taking the Marketing Gloves Off

In the world of marketers, there’s no such thing as a true vocal minority. Why? Because everyone is vocal, we have to be, that’s our job. However, we do have a certain breed of marketer who often mistakes volume for excitement and shock for charm. The result is these self proclaimed marketing gurus who’ve managed [...]

Featured, Rant 0 Comments