Archive for the ‘Traditional Media’ Category

What Good Can Come From A Viral Video?

What Good Can Come From A Viral Video?

You hear the word “virus” and it means something that makes you sick.  Today, you hear the word “viral” and if you’re anywhere but the doctor’s office you know that means “insanely popular.”  It’s strange.  It makes sense, because viral videos and emails spread like, well, viruses, and in a lot of cases, you can [...]

What is the Importance of Press Release?

What is the Importance of Press Release?

A press release is all about the publicity that you can do for your online business. The more publicity you do for your goods and services the more your business gets recognized everywhere on and off of the web. The trick is in making use of all the publicity tools including press releases in the correct way to draw [...]

A Few Words on Universal Marketing

A Few Words on Universal Marketing

A simple but true statement: With the rise of technology, the world has become simultaneously much larger and surprisingly smaller.  While our new connections serve to introduce us to new experiences and previously unknown cultures, we are also being given the opportunity to see the similarities we share with others from around the globe.  On [...]

A Little Bit About Seth Godin

A Little Bit About Seth Godin

Anyone familiar with marketing is likely to stop and take note when the name Seth Godin is mentioned.  His contributions to the industry have drastically changed the way businesses advertise, helped improve their methods of approach in dealing with customers, and provided new avenues of dealing with our ever-changing world.  From starting his own ski [...]

In Defense of Direct Mail

In Defense of Direct Mail

Direct mail is one of the more under-appreciated forms of advertisement. Often dismissed as junk mail, these mailings can have a much greater impact on customers than some advertisers would assume. Small local businesses can benefit greatly by reaching customers in their surrounding areas without spending the money that is required to produce television and [...]

World Series Advertising for the Price of Two Seats

World Series Advertising for the Price of Two Seats

Okay, I have to admit this is a creative and cheap way to advertise without paying exorbitant advertising fees for a network television advertisement during the World Series. Look at the picture and you will see that a clever company called KGB (Knowledge Generation Bureau is a human-powered mobile text search and answer service) has [...]

Top 10 Online Invoicing and Billing Applications

Top 10 Online Invoicing and Billing Applications

Top 10 Online Invoicing and Billing Applications 1) Invoicera.com – Invoicera offers you several time saving features such as automatic repeating invoices for frequent clients, integration with multiple payment gateways, printing, management and more. 2) GoToBilling.com – Get paid from an emailed invoice, keep track of your clients, use marketing tools to gain new ones [...]