Don’t Overlook Facebook
Facebook represents a fantastic opportunity to engage with prospects and customers at zero cost and only the investment of a small amount of time. Facebook is also an excellent networking tool because it attracts more adults than any other networking site and as such, it is very attractive for businesses looking for a target audience with the means and need for their products and services.
The big issue for Facebook business users is how to get their message across to readers and then get them to pass the message around throughout their own social circle – this is known as “going viral”. For an excellent example, take a look at the Burger King campaign last year which traded a burger for sacrificing 10 friends – this campaign was immensely successful because it was fun and appealing to all demographics, and was widely adopted across the online networking community.
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