Posts Tagged ‘brand awareness’
Ranking in Google is an Earned Privilege, Not a Right
Google Rankings are Earned, Not Entitled “If you build it, they will come!”, may be a maxim many follow when creating a website, but the reality comes as a cold, freezing slap across the face for most. Generating traffic to your site is crucial if it is to provide any meaningful impact on your business [...]
Why Businesses Are Using Internet Video In Their Online Marketing Strategies
Internet video is rapidly becoming a key focus in the online marketing strategies of businesses and organizations, so why aren’t you doing the same? This article explores the essential reasons why Internet video is playing such an important part in the online marketing strategies of businesses and organisations in all niches and sizes. 1. Internet [...]
Trade Show Display Strategies
In the world of marketing, one of the most underappreciated means of reaching the public is the use of trade show displays and demonstrations. These can be vital for a number of reasons. Firstly, individuals and product reps attending expos and trade shows are a captive audience, and one whose presence signals a previously existing [...]
5 Marketing Myths
Marketing and sales are frequently confused within businesses, so let’s be clear – marketing is about educating people and raising brand awareness, so when they are ready to buy they have a greater affinity for you compared to a competitor. Sales focuses on the very act of turning people into customers and while it may [...]


