Actors have a maxim – never work with children or animals – they are too unpredictable and you cannot control the reaction or affinity of the audience to them. The same ought to be applied to the highly paid, marketing and ad men and women who literally work in glass houses! It has taken...
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Marketing isn’t just about pushing your message and promoting your company. It’s about appealing to your audiences in order to motivate them to buy from you or to shape their perception of your business. As such, it’s important to relate to your customers – to discuss their needs, acknowledge their fears, and enable their...
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