Promo Items – Is It Worth It?

BS Free Marketing — Wed, 30 Sep 2009 16:12:32 +0000

Believe it or not, those promotional keychains, t-shirts, and coffee mugs that companies give out are part of an $18 billion dollar industry. Promotional products are considered to be a good and inexpensive way to promote brand awareness, though many companies have cut this type of marketing out of their budget because of this rough economy. How important is this type of marketing, and if you choose to use it, what products give you the best bang for your buck?

Studies show that promotional items are effective in the acquisition of new customers and the rate in which those new customers return for business a second time. In fact, promo items perform 27% better than coupons, and 139% better than welcome letters (thank you gallantgifts.com). So it’s definitely worth thinking about if you happen to have a little bit of room in your marketing budget.

But if you’re going to do it, what types of things should you buy? Traditionally, the most amount of promo product dollars are spent in wearables – t-shirts, jackets, sweatshirts, etc. Next in volume are writing instruments. Hey, everybody loves a free pen. Other areas that are relatively popular are magnets, bags, umbrellas, labels, stress items, keychains, drink insulators (think Koozies), stuffed animals, calendars, and more.

Ultimately, if you choose to use promotional products in your marketing strategy, you should concentrate on getting a good deal on a spectacular product. Cheap plastic things end up at the bottom of drawers or in a trash can, but a good pen or a handy umbrella stays around for a long time, proudly displaying your company’s logo.

Your Unique Selling Proposition – Win More Customers by Being the Cheapest, Easiest, or Fastest

Marketing Ideas Online » spectacular product

Promo Items – Is It Worth It?